Designing Food Labels to Increase SalesOn November 13, 2021 by Walter Powell
It might surprise you to learn that your average grocery store carries up to 40,000 products. With so many items on offer, it can be easy for your brand to seem like a needle in the proverbial haystack. Try these simple design tricks to make your packaging stand out and encourage customers to purchase your products.
Keep the Printing Process In Mind
Different types of printers have different capabilities. Some printers use abrasive ink for texture, and some, like flexographic printers, use a composite blade and anilox roll to cleanly transfer ink to slick surfaces like plastics. The materials being used might affect your options in designing, so be sure to have all this information before you get started.
Use Color Wisely
While bright colors can help a package get noticed, too many loud tones can actually detract from the product and make customers’ eyes glaze over when they glance at it. Be judicious about how many and which shades to use. Incorporate colors from the food, or use hues as part of a theme to evoke a certain feeling or attitude. Think tropical for coconut or wintery for hot chocolate. Use your imagination and be creative.
You may have only precious seconds to convince a customer to choose your product over the one next to it. Be sure that important information is easily gleaned from a quick peek at your food item. Think about the most important selling factor. Is your food geared to a certain diet like vegan or keto? Is it extra creamy, hand-made, or low sodium? Whatever you feel your biggest selling point is, make that fact prominent and easy to read.
Designing packaging for a product you have put time and effort into can be intimidating. You want to convey your strengths and draw attention, and you likely want to sell higher volumes of products as well. These tips can help you get started in improving your food’s marketability and increasing your profits.