3 Ways You Can Use Packaging to Maximum EffectOn September 3, 2020 by Brent Bates
Packaging does more than protect its contents — it influences consumers’ choices as well as their perceptions of your product and brand. Additionally, alluring packaging can increase the sense of pleasure consumers’ associate with your product. Ensuring that your product’s packaging is attractive and engaging gives you a competitive edge. Here are three things to consider when packaging your product.
Use Effective UPC Labels
When ordering custom labels Portland OR, you should make sure that your UPC labels are easy to read and that the barcodes scan well. These days, many consumers use smartphone scanner apps to compare prices, check the sustainability rating of products, verify that products do not contain any toxic ingredients, etc. If an item’s barcode does not scan well, consumers may become frustrated and cast aside the product.
Choose Environmentally Friendly Packaging
Consumers, particularly millennials, are increasingly concerned with the ecological impact of their purchases. Using environmentally friendly packaging will improve your brand image and increase your product’s chance of being chosen over similar items.
Using 100% recycled and/or 100% recyclable materials are among the more obvious ways of incorporating green packaging into your business model, but there are many other innovative sustainable packaging solutions. New technologies have given rise to compostable mailers and boxes, tags printed using ecologically friendly algae ink and “bubble wrap” made from corrugated cardboard.
Think Carefully About Color Choices
The colors used on packaging can influence one’s attitude towards a product as people associate different colors with various emotions. For example, yellow inspires feelings of happiness and blue evokes calm and inspires trust. Using colors from your logo can help strengthen brand identity. Additionally, certain colors are more attention-grabbing than others. The four colors most likely to attract attention are pink, red, green and yellow. Paying attention to color trends on social media and in design may increase your product’s appeal.
Although high-quality packaging can be expensive, you should think of it as an investment: Packaging that is pleasing to the senses and that appeals to people’s values can help create long-lasting relationships between consumers and your brand.